What you need to know:

Postal Gold for Cash invested heavily in TV advertising from June 2009. They went down the celebrity endorsement route and created a 30 second TV advert featuring celebrity Anne Diamond. They also paid Anne to deliver a 3 minute infomercial of Post Gold for Cash services. These high advertising and marketing costs are reflected in the price they pay for gold.

Post Gold for Cash offer a gold buying service based on the art of negotiation, where the customer is offered 15-20% of the gold’s actual value and then counter offers are made until the customer either accepts or demands higher than Post Gold for Cash are willing to pay. This works well for customers who like to haggle and are willing to say no to three of four offers before getting anywhere close to what the gold is actually worth (read their customer feedback).   

Criteria:

Post Gold for Cash criteria for selling gold is that every customer must be at least 18 years of age, must be the actual legal owner of all gold, jewellery and other property sold or attempted to be sold and every customer must be acting on his or her own behalf and not as the agent or representative of another person.

Customer Service and Problems:

We have tested Post Gold for Cash and found the gold buying process takes longer than average and when we compare gold prices their initial offers are far lower than the average gold price paid.

Overall:

Using Anne Diamond in their advertising naturally builds a level of trust with customers, who believe that if Anne has put her name to it then Post Gold for Cash will offer them a fair price for their gold. Many customers will therefore accept the initial offer of 15-20% of the gold’s actual value. Customers who haggle may get double or treble the initial offer but this could still be less than 50% of the gold’s actual value and far lower than the top gold prices on offer. PostGoldforCash is not a recommended Gold Buyer.