With the sudden rise in the price of gold last year, I and many of my family and friends sold pieces of old unwanted jewellery. Through personal experience we quickly discovered that the gulf in prices being offered by the gold buyers we were using was hundreds of pounds and that the big brand advertisers weren't always offering the best gold price.

We decided to put them to the test, took advantage of their free post valuation service to see what each would offer. The first test of the 4 gold buyers (in June 2011), resulted in offers of £22, £22.85, £103.10 and £127 for the same pack of gold! It became clear that customers like us are being offered a ridiculously small amount of cash for their gold and no one was doing anything about it. 

So, we’ve kept the tests going by asking people from across the UK to act as mystery shoppers. We actively encourage sellers of gold to send their gold to a number of buyers to see who offers the top gold price. If you don’t have time to test the gold market yourself, then review our latest mystery shopper results & customer feedback for the gold buyer offering the best gold price over recent weeks. Once you’ve sold your gold, please do let us know about your experience. Our thanks to the customers who have already submitted their gold buyer feedback.